Principles of Business, Marketing & Finance 1B: Targeting Your Business Insight

Course Overview:

This online elective course builds on business, marketing, and financial foundations, challenging students to think ethically and strategically. Through real-world examples—covering marketing, finance, and entrepreneurship—students follow sustainable business models and analyze practices from notable young entrepreneurs like Brian Chesky, Joe Gebbia, and Kylie Jenner.

Coursework includes practical “IRL Features” (Marketing IRL, Accounting IRL), and culminates in creating a comprehensive business plan with financial projections and marketing strategy. By the end, learners have a market-ready plan for their own socially responsible venture.