Principles of Business, Marketing, and Finance 1A: Introduction

Course Overview:

This online elective immerses students in the core elements of business through the stories of real-life innovators like Gitanjali Rao and Palmer Luckey. Learners gain hands-on experience by crafting their own socially responsible café brand, “Random Acts of Coffee,” and developing key components of a business plan.

Through eight engaging units, students explore market dynamics, business structures, leadership, sales, marketing, financial foundations, consumer behavior, and data-driven decision-making—laying a strong foundation for future studies or entrepreneurship.